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These are Two of the Hardest Words to Hear: But Also Two of the Most Important

I can’t even type them right now… give me a minute

“An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive business advantage.”

— Jack Welch

There are two words in the English language that I dread to hear.

Not because they are good or bad. And not because they are harmful, shameful, or scary.

I fear these words because I know that there is a secret, hidden truth that lurks behind them. And I often try to push that truth aside. It is easier to go through life without considering this great truth — most people never face it.

But at every juncture, and at every fork, the truth appears.

Why are these two words so hard to hear? Why do I, and others, dread their very utterance?

I hate to even type them, because they serve as the shot that starts the race that might never end.

What are these two words?

I can’t even type them right now. I am a little scared. I need to build up the courage. Give me a minute.

Ideas are Everywhere, But They Are Not Enough