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No One Knows Anything, Without This
Any opinion without this is just fluff.
“It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.”
— Sherlock Holmes, A Scandal in Bohemia
I was a new attorney at a big law firm.
A few years ago, I was sitting in a meeting talking about how to market some of our services.
I suggested that we start doing videos and putting them online for free.
The other people were generally open to the idea, but we could not agree on the specifics.
- How long should the videos be?
- What should the videos be about?
- Who should be in the videos?
- How many should we make?
It seemed like no one could agree on the details. Everyone had a different idea.
I was brand new. I did not want to jump in with my own ideas since I did not have much credibility — as an attorney.
Yet, I definitely had something to say. In that meeting, I was the least experienced attorney.
But I was the only one at the meeting who had ever done sales and marketing for a living. Prior to going to…
