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Jerry Seinfeld’s Method for Writing Jokes Changed My Life — Here’s How

It is not through the humor

John Mashni
4 min readJan 30, 2019

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“Groundbreaking innovators generate and execute far more ideas.”

— Frans Johansson

There is a tension that I have noticed in achievers. This tension involves what is more important: the idea or the execution of the idea.

Some argue that the idea is more important. Execution cannot occur without an idea first.

Others argue that the idea does not matter as much. A poorly executed idea is practically worthless. But a good idea executed well is priceless — and rare.

I am not writing to settle this debate. But I will state this: you cannot execute an idea that you do not have.

I often wonder how great writers, artists, and creatives can be so prolific. One of my law school professors has written dozens of books, articles, and scholarly papers. Another friend of mine has written multiple books on top of running successful businesses. And then I think of writers that I know of, who write one or sometimes two books a year. Others produce even more.

How do these creators produce great content? How do they generate the ideas that allow them to become so prolific?

How to Unlock the…

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John Mashni
John Mashni

Written by John Mashni

I only write about what I have done: no theory. Writer, Attorney, Entrepreneur, Movie Producer, and more… the ONLY 3 ways to reinvent: goo.gl/S1Lu6x

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